Why Marketing Remarks Matter When Selling Your Home

When sellers think about marketing, they often think about photos, staging, pricing, open houses, and online exposure.

All of those matter. But one part of the listing strategy that often gets overlooked is the written description — the marketing remarks. Those remarks can be incredibly helpful in distinguishing one home from the competition.

Most online real estate sites give us a limited amount of space to describe the property. That means we have to use that space wisely. Every sentence should help buyers understand what makes the home special.

This is especially true when the home has a strong location advantage.

We have all heard the phrase:

Location. Location. Location.

But location only helps if buyers understand why it matters.

For example, there are many neighborhoods in Kirkland. But if a home is located West of Market, that is an important detail to highlight. Buyers who know Kirkland understand the appeal of that location. It says something about proximity, lifestyle, walkability, neighborhood identity, and desirability. In that case, it may even make sense to mention the location more than once in the marketing remarks, as long as it is done naturally.

The same concept applies throughout North King and South Snohomish Counties.

If a home is near the Burke-Gilman Trail, close to downtown Edmonds, tucked near a greenbelt in Bothell, near Lake Washington access in Kenmore, close to light rail in Shoreline, or in a desirable school area, that should be part of the story.

The goal is not to stuff the remarks with random words.

The goal is to use the limited space to highlight the attributes buyers care about.

A good listing description should answer:

What makes this home different?

Why does the location matter?

What lifestyle does the home offer?

Which features are most likely to get buyer attention?

What should buyers remember after reading the remarks?

There is a big difference between saying:

“Nice home in a great location.” and saying:

“Located in Kirkland’s sought-after West of Market neighborhood, this home offers easy access to downtown, parks, waterfront, dining, and neighborhood amenities.”

The second version gives buyers a reason to care.

The same is true for property features.

A “large deck” is fine.

A “large deck overlooking a peaceful greenbelt” is stronger.

A “bonus room” is fine.

A “flexible bonus room ideal for hobbies, media, guests, or work-from-home space” helps buyers visualize how they would use it.

Good marketing remarks help buyers connect the dots.

They support the photos, reinforce the pricing strategy, and help the right buyer understand why the home deserves attention.

Marketing remarks can be super helpful to distinguish your home from the competition.

And when the space is limited, the words need to work.