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Does the color of your home help it sell?

Can color help you sell your home? Color psychology is not a precise science, yet there are fundamental principles that marketing professionals utilize to sell anything from greeting cards to vehicles. Much of it pertains to color. Yes, the colors you paint your walls, or your front door can help seal the deal on a home sale!

People have emotional responses to color, and sensory findings are incredibly consistent. Despite the fact that our reactions can vary it is recognized that some colors evoke mostly positive reactions, while others generally produce a negative response. Discovering the fundamentals can be as easy as taking a look at the color wheel. Ignore the trends, and rely upon your feelings.

From warm to cool

All colors are stemmed from three primary hues: Red, yellow and blue. The way they are combined and mixed lead to all the colors of the spectrum, from warm to cool tones. {And that is where it can get a little complicated: People are able to view countless different color variations, as well as subtle differences which can lead to very unique reactions. So, while the straightforward answer to whether it affects buying decisions is an obvious yes, there is more to the story. Neutral tones are frequently suggested because they allow people to add their very own personality.


On a home's exterior as well as inside each room, it plays an important part in drawing in-- or dissuading-- potential buyers, so if you're considering refreshing your home's color scheme prior to listing it for sale, it's a good idea to research the basics of color psychology. The goal is to appeal to the largest possible pool of buyers, which is why real estate professionals tend to recommend sticking with neutrals.

However, the "safe" route is not always the only route to a quick sale. Make the effort to drive around various neighborhoods and check out open houses. Make note of exterior trim colors that seem particularly attractive. Study interiors: look beyond the home furnishings and envision rooms as they would appear when they are empty. Assess various color options, and notice that generally, the most appealing houses have a unifying theme or style. That doesn't indicate that every space is the same color, but just that color choices throughout the house are related and compatible.

Establish a plan

By making the effort to evaluate your reactions to different colors, you can help your real estate professional to market your home. If you love the energy you feel for red, think about painting your entry door as well as adding red accents to many of your other rooms. On the other hand, if a sunny yellow makes you happy, highlight that state of mind with variations of cream as well as some warm golden tones, with accents of daffodil or saturated sunflower yellow throughout.

Color is extremely personal, much like a home. If your home reflects your unique character, it will, without a doubt appeal to others.

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